Today, we’ll discuss Keyword Research tools, comparing their pros and cons. If you are ready, let’s start.

• What are Keywords?
• How To Do Keyword Research?
• What Tools Should Be Used To Do Keyword Research?
  

What are Keywords?

Keywords are the fundamental words and phrases we use to interact with the internet. They represent the terms we type into search engines, the queries we pose when seeking information, and the words we encounter while browsing. These keywords act as a bridge between our thoughts and the vast resources available online. To illustrate, consider the phrase “best bikes.”


If you were to enter this specific phrase into the Google search bar, then “best bikes” would be classified as a keyword. It’s the term you actively use to initiate your search and find relevant information related to bicycles. In essence, any word or combination of words you use to search for something online can be considered a keyword.

How To Do Keyword Research?

Keyword research is a crucial aspect of online content creation and can be readily performed using readily available tools like Google and various other social media platforms. As previously illustrated with the example search term “best bikes,” these platforms conveniently offer a range of related keywords as suggestions.


You can easily copy these suggested keywords directly and then strategically incorporate them into your website content, blog posts, or social media updates. The fundamental process of keyword research revolves around meticulously identifying keywords that are closely related to a central, initial keyword, often referred to as a “seed keyword.” This seed keyword serves as the starting point for your exploration.


However, effectively using these identified keywords necessitates careful consideration of various metrics. Important metrics to analyze include Search Volume, which indicates how frequently users search for a particular keyword; Keyword Difficulty, which estimates the level of competition for ranking high in search results for that keyword; and Cost Per Click (CPC), which reflects the price advertisers are willing to pay for clicks on ads targeting that keyword.


Taking these metrics into account allows for more informed keyword selection and can ultimately improve the visibility and performance of your online content.

What Tools Should Be Used To Do Keyword Research?

When it comes to keyword research, there are generally two categories of tools available: those that are offered for free and those that require a paid subscription or one-time purchase. In the realm of free keyword research, you can find resources such as Google Keyword Planner, which is a popular option provided by Google itself. Additionally, performing searches directly on Google Search can give you valuable insights into trending keywords and related search terms. Another free tool often mentioned is Keyword Everywhere, which provides keyword data directly within your search results.

Paid options are: KWFinder, Ahrefs, SEMRush and Ubersuggest. Some of them offer some free trials, for example you can check 5 keywords daily with KWFinder. Its your choice which one is suitable for you. If you are looking for some engageable tool KWFinder is best mostly forbeginners also, Ahrefs is more advanced and expensive, Ubersuggest is also good option to use. Plus, you can check out our previous blogs about KWFinder vs Ubersuggest.

To conclude, Keyword research is a critical component of online content creation, playing a vital role in connecting users with relevant information on the internet. Keywords are essentially the terms and phrases that individuals type into search engines. Acting as a conduit between users’ inquiries and the vast array of online resources. For instance, the phrase “best bikes” exemplifies how keywords initiate search queries and guide users towards pertinent content.


Keywords can consist of single words or phrases that encapsulate what users are searching for. By entering keywords like “best bikes” into a search engine, users can access a plethora of information about bicycles. Each keyword is significant, as it defines what someone is interested in at that moment. Therefore, accurately understanding and selecting these keywords is fundamental for effective online engagement.


The process of keyword research involves identifying and utilizing relevant keywords that relate to a main term, often referred to as a “seed keyword.” This exploration can be carried out using various tools, including Google and social media platforms, which provide keyword suggestions directly related to the seed keyword. Once potential keywords are identified, it is essential to evaluate several key metrics to select the most effective ones for use.